Practical Pricing guidance for apparel print shops. Worked examples, checklists and numbers, written for owners who run the press themselves.
Ink, pretreat, cure time and waste, added up honestly, then compared against screen print to find your crossover point.
Read it →The full formula, then 100 black tees priced line by line so you can see where the margin actually is.
Read it →Stitch count is the only honest basis for embroidery pricing. Here is how to build a per-thousand rate, and what to charge for digitising.
Read it →Transfer work lives or dies on sheet utilisation. Here is how to cost by area, and why per-design pricing quietly loses money.
Read it →A rush fee is not a punishment, it is the price of displacing other work. How to structure one that customers accept.
Read it →An MOQ is a margin tool, not a gate. Why a minimum order value usually beats a minimum quantity, and how to pick the number.
Read it →Speed, specificity and structure beat price on most enquiries. What to put in a quote so it does not get compared on one number.
Read it →Published industry averages are close to useless for a single shop. Here is how to build a benchmark from your own jobs and read it honestly.
Read it →Looking for how to do something in Printer's Friend? That lives in the guides. Choosing between tools? See the comparisons, or look a term up in the glossary.
Everything in the pricing posts, condensed into a PDF you can keep next to the press. Free.